Beth Ulrich


Beth believes that the process of buying or selling a home is a very personal transaction. So, when a client puts their faith in her to assist them, she uses her rare combination of personal connection and professional drive to deliver results. It is hard to imagine anyone working harder for their clients than Beth does and she credits her strong work ethic in part to the time she spent in the US Army Reserves.

Beth truly enjoys what she does which results in a seemingly endless supply of energy and a positive attitude every step of the way. Combine that with her years of proven success and undeniable industry knowledge and the result is one of the best real estate experiences anyone could ask for.

Beth Ulrich began her real estate career in 1993 and as a rookie, quickly became one of the top agents in the Twin Cities. Initially, she worked almost exclusively with first-time homebuyers but quickly expanded her expertise into new construction and luxury homes.

In 2002, Beth began a 10-year hiatus from selling homes to take a more active role in raising her daughters and to help expand her husband’s creative marketing firm. As a result of those efforts, Beth helped launch a promotional product division and quickly built it into a million dollar business which was successfully broken off and sold in 2008.

In 2012, Beth returned to real estate and joined Lakes Sotheby’s International Realty. Over the next four years, Beth worked exclusively as the only sales person for two Luxury Condominium Developments located in downtown Wayzata. In just 18 months, she sold 58 units at The Regatta totaling $70 Million in sales and in 2016, she sold 20 units at The Landing equaling $33 Million in sales and all in just 9 months.

In September 2016, Beth once again began offering independent real estate services and became certified as a relocation specialist. After selling over $100 Million in real estate over the previous four years, she became EXTREMELY familiar with the luxury condo and upper bracket home market in Wayzata and the surrounding communities. She now shares this expertise and knowledge with those looking to buy/sell their home or invest in real estate projects.

Beth not only knows the real estate market in the communities she works in – she also gives back to those communities. She volunteers for numerous organizations and has served on multiple boards including Gleason Lake PTA, TwinWest Chamber, Wayzata Area Chamber, Sherburne State Bank and P.E.A.S.E. Academy. Beth also co-founded a non-profit called The Caring Effect where she hosted a radio show to bring awareness to the needs of others and then gave the listeners the tools to make a difference. She also speaks at several marriage retreats throughout the year and teaches confirmation at her church.

Beth and her husband, Eddie, have been married for over 23 years and live in Southwest Plymouth with their four daughters ranging in age from 13 to 23.

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